Do you ever wonder why you choose to purchase one brand over another? Is it package design, price, messaging, or something else?
For many, purchasing decisions are largely based upon brand. The visual identity, like logo, colors, and typography, help you recognize the brand. After recognition, it’s recall that brings forth your experiences and emotions.
If you're motivated to build your brand, grow your business, and gain deeper understanding of your customers you'll want to attend our Brand Building Workshop hosted at the South County Regional Center June 19th from 2:00 pm to 5:00 pm.
Our lineup includes Michael Dunn, Global Brand Consultant at EMPATH, and Ted Holladay, Design Director at EMPATH, sharing their client experience working with brands like Apple, AT&T, Disney, Marriott, Facebook, and GUESS?, among others, to explore what a brand really is, why brand is important, and how to develop your “inside” and “outside” company brand.
About Michael Dunn
Michael is a brand-focused management consultant and award-winning creative professional. With his vast experience, Michael is able to bring a deeply strategic approach to brand development and has led the creation of award-winning campaigns in virtually every medium from broadcast and radio to print, display and interactive. In addition, Michael has proven to be a focused listener and an articulate advocate who uses his insight and understanding to help business and policy leaders solve their image, marketing and communications issues.
As the founder and Chief Creative Officer of a full-service ideas boutique headquartered in San Francisco, California, he has worked closely with many corporate and policy leaders to drive brand visibility, make persuasive arguments and champion ideas in today’s increasingly competitive media landscape. His clients have ranged from Fortune 500 companies to innovative smaller enterprises and have included EMI | Blue Note Records, Fender Musical Instruments Corp, Robert Mondavi, Facebook, Microsoft, Gibson Guitar Corp, Bank of America, First Republic Bank, Wells Fargo, Apple, Levi Strauss, Varian Medical Systems, Disney, and many more.
An acclaimed speaker, business writer and opinionist in the popular press, Michael has been featured in national media outlets from NPR, CNBC and CNN to Fortune Magazine, The San Francisco Chronicle, Fast Company and The Wall Street Journal and frequently guest lectures on innovation, creativity and brand practices at a wide range of corporations and universities including USC, University of California, Los Angeles and California Polytechnic State University, San Luis Obispo among others.
About Ted Holladay
Wednesday Jun 19, 2019
2:00 PM - 5:00 PM PDT
June 19, 2019
2:00 pm to 5:00 pm
South County Regional Center
800 W Branch St, Arroyo Grande (Next door to the AG Library)
No cost, open to all.
Please register online. Please specify in the notes on registration if you are attending in person or requesting the recording.
Louis Camassa | 631-767-6175
Send Email
Printed courtesy of www.southcountychambers.com/ – Contact the South County Chambers of Commerce for more information.
PO Box 672, Arroyo Grande, CA 93421 – (805) 489-1488 – office@southcountychambers.com