Business Branding WorkshopName: Business Branding WorkshopDate: March 4, 2020Time: 5:30 PM - 7:30 PM PSTWebsite: https://empathunited.comEvent Description:
The marketing world is rich in data, analytics, and technology. But to earn lasting benefits of that wealth of information, you need something entirely human—that rare and sometimes illusory quality called empathy. Applied empathy can help every company, brand, and business turn insights about your customer’s mindset into highly effective creative that will transform your brand and your bottom line. In this month’s meetup, we’ve invited experts in brand design who have worked with Fortune 500 behemoths like Apple, Microsoft, and Disney, and hundreds of local startups, to present how brand extends beyond visual identity and into aspects of a company’s values and vision.
Please join us on Wednesday, March 4th to learn about the evolution of brand over the last decade as our speakers explain why and how companies should invest in their brand experience. Considering the rapidly evolving digital landscape, the speakers will explore the new roles and relationships that in-house brand and marketing teams can form to strategically influence a company's broader initiatives. From podcasts, social media, and voice, to email, text message, and apps.
In this workshop, you’ll takeaway techniques and tools to develop deeper connections with your existing customers and strategies to attract new ones.
Join us as we discuss:
- What a brand is and how you can leverage it for business success.
- Why a strong brand is important to every aspect of your organization, not merely advertising.
- How to do your own brand assessment.
- How to create meaningful creative content and messaging that breaks through the clutter and noise.