Storytelling for Business: How to Craft Content that Sells

Learn how to use the time-honored skill of storytelling to increase brand recognition and sales through understanding your customers’ cognitive purchase process and making your content motivational.

Follow Louis Camassa, Managing Partner at EMPATH, and Michael Dunn, Global Brand Consultant at EMPATH, as they lead you on a transformative journey to become both purpose-led and content-driven. You’ll learn how to combine deep human understanding and inspired storytelling to craft content that engages your audience and inspires them to take action.

Explore why, as a species, we’ve been using storytelling as a medium since the dawn of language and art—as in Neanderthal cave paintings. And find out how you can use storytelling to build your brand and develop successful marketing campaigns.

Storytelling starts with the audience: when the message aligns with them, it speaks to them. In this workshop, we’ll show you how to develop a deep understanding of your audience and create a personal movement for them.   

Discover the most powerful content media—text, pictures, and audio—and how to use them to establish market share. We’ll cover communications from advertisements, blog posts, and podcasts to photography, infographics, and videos. Understand how the best brands tell stories that not only connect with their audiences, but engage them to use their imaginations to bring the story into their lives.

You’ll enjoy activities that lead you through learning what types of stories to tell, how to tell them, and where to publish them. All you need to bring is your creativity (and you are creative—you’re already creating a business).
After attending this workshop, and implementing the strategies you’ve discovered, you’ll be on your way to crafting compelling content that magnetically attracts customers to your brand.  

A full recording will be available for those who register, including those who can’t attend.