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  • Sustaining Empathy in the Customer Experience

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    Name: Sustaining Empathy in the Customer Experience
    Date: May 6, 2020
    Time: 11:00 AM - 12:00 PM PDT
    Event Description:
    Learn how to exceed customers’ expectations by doing something they didn’t expect.

    As we work through the crisis, we’re finding some hidden good in it. The brands we do business with are using empathy to connect with employees and customers like never before. From extending sick time, to relaxing payment obligations and offering complimentary services, we’re in the midst of a great reckoning.

    During this interactive workshop, we’ll help attendees develop deep customer empathy, which will inspire a new level of understanding your customers and lead to creating disruption and distinction in your business.  

    Join us Wednesday, May 6th as we share a system on how to see the world through other people’s eyes, and how to use that knowledge to build unexpected brand memories. 

    In this workshop, you’ll take away techniques and tools to plan “event horizons,” those lighting strikes of memorable experiences.

    Join us as we discuss:
    • Best practices for holding qualitative interviews
    • How to design an empathy map (for internal and external stakeholders)
    • Why to plot a customer journey
    • The art of creating disruption and distinction
    Hosted by Mission Community Services and the Women's Business Center. Sponsored by SBA, Wells Fargo, and Pacific Premier Bank. 
    Event Media:
    Date/Time Information:
    Wednesday, May 6th
    11 am – 12 pm PST
    Contact Information:
    No cost. 
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