SLO Partners Expands Digital Marketing Bootcamp to Support Businesses in Covid-19 recovery across the Central Coast
SLO Partners, one of the leading providers of career upskilling programs in California, today announced it has received funding to expand its Digital Marketing bootcamp to aid businesses across the Central Coast in their Covid-19 recovery. The Economic Vitality Corporation (EVC) and the Economic Development Collaborative (EDC) secured a grant from the Morgan Family Foundation which will be used to expand the program from one to three bootcamps, starting April 1st, May 1st and June 1st. The cost will be subsidized and scholarships will be available for those impacted most by the pandemic. The bootcamp is designed for individuals looking to gain marketing know-how and small to medium sized businesses who want to gain the skills to create and maintain an effective social media presence. SLO Partners created the program after seeing the important role social media played in keeping local businesses afloat during the pandemic. “We’re extremely grateful to have received this funding,” said Paula Mathias-Fryer, Program Director at SLO Partners (www.slopartners.org). “Increasing the number of bootcamps and offering scholarships will greatly expand the impact we’ll have in strengthening businesses and upskilling our workforce across the Central Coast.”
“In consideration of the particular miseries the pandemic has visited upon business such as closures and social distancing, we believed the most practical and impactful program would be a curriculum of applied learning in digital literacy and marketing,” said Bruce Stenslie, President and CEO of the EDC (www.edcollaborative.com). “SLO Partners was a perfect fit for this, through its bootcamp model that includes widely recognized skills certifications, relevant both to businesses and their workers.”
“The EDC and EVC share a similar business environment and set of challenges that are unique to our regions,” said Loreli Cappel, Senior Director at the EVC, which is consolidating under REACH (reachcentralcoast.org). “Given that, we decided to look for a solution that could benefit cities across the Central Coast. Every element of the business model has some reliance on digital platforms so being able to market and communicate online is a game changer. This was made abundantly clear during the Covid-19 pandemic and is the reason we wanted to support and expand the SLO Partners Digital Marketing bootcamp. We also wanted to ensure that those who have been hit hardest by Covid would be able to access the training, which is why it was important for us to make scholarships available.”
“Investments in upskilling and retraining programs are vital to meeting the needs of both workers and small businesses,” said Jacqui Irwin, District 44 Assemblymember. “The effects of COVID-19 have made this even clearer. I am excited about the launch of this program and how this partnership can help move the Tri-Counties region toward a sustainable economic future.”
For more information about the Digital Marketing Bootcamps visit https://www.greenfig.com/digital-marketing/slo. Businesses who would like to support the program can contact Paula Mathias-Fryer at email@example.com.